About

Stephanie Natalia Samuel is a seasoned marketer with over 8 years of experience in the field. She currently works as the Lead for Communications at Central Square Foundation, where she is responsible for developing and implementing the communications strategy for the Private Schools vertical. Stephanie's expertise lies in crafting narratives that help build an easier ecosystem for unaided schools to operate in. She also works on the dissemination and outreach of key messages of research reports and engages with creative and media agencies for campaigns and creative development. Stephanie is a skilled networker and engages with the press to build newsworthiness and generate coverage. She is also adept at stakeholder mapping and influencer engagement. Stephanie has previously worked as Manager for Brand & Marketing Communications at Heads Up For Tails, where she managed brand strategy and product experience for HUFT's partner brands. She also planned the communications and media strategy for paid, earned, and owned marketing channels. Stephanie has also worked as a Digital Marketer at American Express, where she developed the social strategy, planned and executed digital marketing campaigns, and monitored and evaluated campaign performance for the India business. Stephanie has a Post Graduate Diploma in Social Communications Media from Sophia Shree B.K. Somani Memorial Polytechnic in Mumbai, where she studied Communication and Media Studies. She also has a Bachelor of Arts in Political Science and Government from Wilson College in Mumbai and a background in Social Sciences from Carmel Convent School. Stephanie's tech stack includes expertise in research science and search. She is passionate about storytelling and has a website where she showcases her work samples and case studies on content marketing, social media strategy, search and SEO content, and marketing and brand communication. Stephanie is a marketer by day and a musician by night, showcasing her creativity and passion for storytelling in all aspects of her life.